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Liu Tongxing. Factors affecting consumers' purchase intention of new energy vehicles. Master's Degree(General Management). Rajamangala University of Technology Thanyaburi. Office of Academic Resource and Information Technology. : , 2567.
Factors affecting consumers' purchase intention of new energy vehicles
Name: Liu Tongxing
Address:
Pathum Thani
Organization :
Rajamangala University of Technology Thanyaburi. Faculty of Business Administration. Program in General Management
keyword:
Purchase intention
ThaSH:
Consumer behavior
Classification :.LCCS: HF 5415.32
Abstract:
This independent study aimed to investigate: 1) the factors affecting people's willingness to buy new energy vehicles, 2) which of the factors highly affect people's willingness to buy new energy vehicles, 3) the development status and existing defects of new energy vehicles, and 4) whether the factors influencing people's purchase of new energy vehicles can be attributed to the inherent prejudice of consumers for the new energy vehicles or the defects of the new energy vehicles.
The population of this study consisted of people who are willing to buy new energy vehicles, and the sample group, selected by purposive sampling, included 420 potential consumers. The research tool used to collect data was a questionnaire. Data were analyzed using frequency, percentage, standard deviation, and simple regression analysis.
The study results revealed that demographic factors consisting of gender, monthly income, educational achievement, and age have no significant impact on the purchase intention; and the high cost-performance of new energy vehicles, high-quality new energy vehicle brands, consumers' attitudes towards protecting the environment, consumers 'good experience of driving, and government incentive policies, all had significant impacts on the purchase intention.
Rajamangala University of Technology Thanyaburi. Office of Academic Resource and Information Technology
Address:
PATHUM THANI
Email:
elibrary@mail.rmutt.ac.th
Name: Sirinya Wiroonrath
Role:
Faculty advisor
Created:
2567
Modified:
2024-08-15
Issued:
2024-08-15
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
THE HF 5415.32 .T66
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: General Management
©copyrights Rajamangala Univetsity of Technology Thanyaburi
RightsAccess:
ใช้เวลา
0.018305 วินาที
Liu Tongxing
| Title | Contributor | Type |
|---|---|---|
| Factors affecting consumers\' purchase intention of new energy vehicles
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Liu Tongxing | Sirinya Wiroonrath | วิทยานิพนธ์/Thesis |
Sirinya Wiroonrath
| Title | Creator | Type and Date Create |
|---|---|---|
| Factors affecting consumers\' purchase intention of new energy vehicles
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Sirinya Wiroonrath | Liu Tongxing | วิทยานิพนธ์/Thesis |
| Factors influencing employee turnover in the manufacturing industry
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Sirinya Wiroonrath | Hu Zeng | วิทยานิพนธ์/Thesis |