Research on the Impact of Employee Social Media Use on Ambidextrous Innovation

员工社交媒体使用对双元创新的影响研究

Name: Shuiping Wang

LCSH: Social media addiction -- Research

Abstract: 随着社交媒体的快速发展，其对社交、消费、工作等方面产生了广泛的影响。特别是在工作场所，社交媒体作为一种突破传统沟通工具限制的新型平台，为员工获取外部知识提供了社会化学习的途径，在工作思路上提供了丰富的外部信息补充。此外，员工在工作场所使用社交媒体对员工之间和员工与组织之间的沟通互动和信息分享方式产生了显著的影响。相比其他信息技术，社交媒体提供了更开放的环境，给组织带来了更多的不确定性。在竞争激烈的环境中，员工的创新行为对组织适应环境、应对挑战以及获取竞争优势等方面至关重要。因此，深入理解员工社交媒体使用和创新之间的关系，有助于提升员工的创新行为和企业绩效，也有助于企业在快速变化的环境中保持持续竞争的优势。 目前，社交媒体使用已经在个人和组织领域引起了广泛关注和研究，但仍存在争议和挑战。首先，现有研究主要集中在企业和组织层面，对员工层面的研究相对较少。其次，现有研究大多从单一视角探讨社交媒体使用对创新的影响，较少从双元视角进行研究。此外，社交媒体使用的影响因素和机制的研究结果存在异质性，需要关注使用目的、方式等因素的影响差异。因此，探讨员工社交媒体使用对创新的影响效果、机制和边界条件，具有重要的理论和实践意义。 本研究结合了国内外研究成果，以使用与满足理论、社会学习理论和双元创新理论为基础，选择员工为研究对象，聚焦员工层面，探究了社交媒体使用对双元创新的影响机制。由于基于不同目的的社交媒体使用产生的影响是不同的，因此，本研究从员工社交媒体使用的不同动机出发，分析了社交型使用、认知型使用和享乐型使用对探索式创新和利用式创新的影响机制，并揭示了这种影响在不同情境下的变化。此外，员工社交媒体使用影响个体双元创新是一个复杂的过程，受到诸多因素的共同影响。知识整合是个体在社交媒体使用影响下的行为反应，因此，本研究引入知识整合，探讨了知识整合的中介作用，从知识管理视角剖析员工社交媒体使用与双元创新之间的关系。另外，已有研究表明创新氛围对员工的创新行为有积极影响，而且用户使用社交媒体的体验及结果受主观影响比较多，因此，本研究将创新氛围和感知价值纳入研究框架，探讨了创新氛围和感知价值在员工社交媒体使用对双元创新影响过程中的调节作用，深化了关于员工社交媒体使用对双元创新的影响机制和边界条件的理解。本研究综合运用多个理论，基于员工社交媒体使用的不同目的，深入探讨了员工使用社交媒体促进创新行为的内在机制，丰富了社交媒体在企业内部应用的研究框架。 本研究通过梳理现有文献，设计问卷、预调研之后，正式发放问卷进行数据的收集。本研究主要以企业的研发人员、技术人员、管理人员等作为调研对象，共回收有效问卷548份。使用Spss、Amos等数据分析软件，利用结构方程模型和回归分析、Bootstrap中介检验等方法进行数据分析和实证检验。本研究得出以下主要结论：员工社交媒体使用三个维度对双元创新均具有显著的正向影响；知识整合在员工社交媒体使用三个维度对双元创新的影响中均起到了中介作用；创新氛围在员工社交媒体使用三个维度对双元创新影响中均起正向调节作用；创新氛围在知识整合对双元创新的作用中也起到正向调节作用；感知价值在员工社交媒体使用的三个维度与知识整合之间的调节作用的验证结果表明，感知价值在社交型使用对知识整合之间起到了正向调节作用，但对于认知型使用和享乐型使用对知识整合的影响中均不起调节作用。 本研究的结果对理论和实践具有重要意义。从理论上看，本研究在多学科理论的基础上，深化了对员工社交媒体使用对创新行为影响机制的认识，并丰富了相关理论模型。从实践上看，本研究为企业管理者提供了有关社交媒体使用政策制定和正确引导的相关建议，有助于提升企业的外部资源整合能力和创新能力。

Abstract: With the rapid development of social media, it has had a wide-ranging impact on various aspects such as social interaction, consumer behavior, and work practices. Particularly in the workplace, social media serves as a novel platform that breaks the limitations of traditional communication tools. It provides employees with a social learning avenue to acquire external knowledge and enriches their work perspectives with a wealth of external information. Moreover, the use of social media by employees in the workplace significantly influences communication, interaction, and information sharing among employees and between employees and the organization. Compared to other information technologies, social media creates a more open environment that brings greater uncertainty to organizations. In a fiercely competitive environment, employee innovation behavior is crucial for organizational adaptation, addressing challenges, and gaining competitive advantages. Therefore, gaining a deeper understanding of the relationship between employee social media usage and innovation is beneficial for enhancing employee innovation behavior, organizational performance, and sustaining competitive advantages in a rapidly changing environment. Currently, the use of social media has attracted extensive attention and research in both personal and organizational domains. However, there are still controversies and challenges. Firstly, existing research primarily focuses on the organizational and firm levels, with relatively fewer studies at the employee level. Secondly, most studies have examined the impact of social media usage on innovation from a single perspective, with limited exploration from a dual perspective. Additionally, research findings regarding the influencing factors and mechanisms of social media usage are heterogeneous, necessitating an understanding of the differential effects influenced by usage purposes, modes, and other factors. Therefore, it has important theoretical and practical significance to explore the effect, mechanism and boundary conditions of employee social media use on innovation. Based on the research results at home and abroad, based on the use and satisfaction theory, social learning theory and ambidexterity theory, this study selects employees as the research objects, focuses on the employee level, and explores the influence mechanism of social media use on ambidexterity. Since the use of social media for different purposes has different impacts, this study analyzes the influence mechanism of social, cognitive and hedonic use on exploratory innovation and exploitative innovation from the perspective of employees' different motives for using social media, and reveals the changes of this influence in different situations. In addition, the influence of employees' social media use on individual ambidexterity is a complex process, which is affected by many factors. Knowledge integration is the behavioral response of individuals under the influence of social media use. In addition, existing studies have shown that innovative atmosphere has a positive impact on employees' innovative behavior, and users' experience and results of using social media are subject to subjective influence. Therefore, this study incorporates innovative atmosphere and perceived value into the research framework, and discusses the moderating role of innovative atmosphere and perceived value in the process of employees' social media use affecting ambidexterous innovation. This paper has deepened the understanding of the influencing mechanism and boundary conditions of employees' social media use on ambidexterity innovation. Based on the different purposes of employees' use of social media, this study comprehensively uses multiple theories to explore the internal mechanism of employees' use of social media to promote innovation behavior, enriching the research framework of the application of social media in enterprises. In this study, the existing literature was sorted out, questionnaires were designed, pre-surveys were conducted, and questionnaires were formally distributed for data collection. This study mainly takes the R&D personnel, technical personnel and management personnel of enterprises as the research objects, and a total of 548 valid questionnaires are collected. Spss, Amos and other data analysis software were used to conduct data analysis and empirical test by using structural equation modeling and regression analysis, Bootstrap mediation test and other methods. This study draws the following main conclusions: the three dimensions of employees' social media use have a significant positive impact on ambidexterity; Knowledge integration plays a mediating role in the impact of the three dimensions of employees' social media use on ambidexterity; Innovative atmosphere plays a positive moderating role in the three dimensions of employees' social media use affecting ambidexterity; Innovative atmosphere also plays a positive moderating role in the effect of knowledge integration on ambidexterity innovation; The verification results of the moderating effect of perceived value on the three dimensions of employees' social media use and knowledge integration show that perceived value plays a positive moderating role in the relationship between social use and knowledge integration, but does not play a moderating role in the impact of cognitive use and hedonic use on knowledge integration. The results of this study hold significant theoretical and practical implications. Theoretically, this study deepens the understanding of the mechanisms underlying the impact of employee social media usage on innovation behavior by integrating multidisciplinary theories, enriching relevant theoretical models. Practically, it provides managerial professionals with valuable recommendations for developing social media usage policies and effectively guiding employees, thereby bolstering the firm's capacity for external resource integration and innovation.

Dhurakij Pundit University. Learning Center and Library.

Address: BANGKOK

Email: library@dpu.ac.th

Name: Mingming He

Role: Principal Supervisor

Modified: 2567-07-18

Created: 2023

Issued: 2024-07-17

วิทยานิพนธ์/Thesis

application/pdf

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DegreeName: Doctor of Business Administration (DBA)

Level: Doctoral Degree

Descipline: Business Administration

Grantor: Dhurakij Pundit University

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