Abstract:
This study aims to 1) examine the efficiency of online complaint management system influencing satisfaction, 2) study complaint management system problems, and 3) propose guidelines on developing complaint management system of Ban Huat subdistrict administrative organization, Ngao, Lampang. This study combines elements of quantitative research and qualitative research which questionnaires were provided to 345 citizens with age between 2560 years in Ban Huat subdistrict area together with five executives and system administrators were interviewed. The data was summarized using percentage, frequency, mean, standard deviation, and multiple linear regression. According to the findings, 1) the efficiency of complaint management system in overall, data security, and accessibility affected the satisfaction of the system itself significantly, 2) the problems were the process of complainant identification, time-delay complaint evaluation, inadequate staffing, compliant classification, and unresolved complaint or duplicate complaint, and 3) the proposed solutions in order to develop a complaint management system were improving a data system in the arrays of processing and recording, security and confidentiality, duplicate complaint management, and creating a mobile application of compliant management system to provide public accessibility.