Abstract:
This research aimed to (1) create the ontology and knowledge inference rules for promoting holistic health tourism. (2) develop Semantic Virtual Reality--SVR for promoting holistic health tourism; and (3) assess the performance of SVR in Khaokho District, Phetchabun Province. The holistic health tourism knowledge was collected from 10 tourism websites according to the 5ASM concept. These knowledges were verified by three tourism specialists for creating an ontology in the form of an OWL file. The semantic rules were created by the SWRL language, the algorithm for querying the ontology via semantic rules was developed by the Python language and flask library, VR environments and objects were developed by the A-Frame framework and graphic and multimedia software, and the ontology and MySQL database management system were merged by the PHP language. The SVR performance was assessed by precision, recall, and F-measure values. The 30 users satisfaction results with SVR were analyzed by average and standard deviation. The results found that the ontology was classified into 4 levels with 22 classes and 7 knowledge inference rules for connecting with the virtual reality media. The performance of semantic virtual reality media was F-measured at 94.8%. The users have satisfaction with SVR is overall high. The system will help tourists by categorizing access to tourism media and building interactive tourism activities via modern media.