Rujirutana Mandhachitara. An operationalisation and extension of a theoretical model of customer brand loyalty with additional reference to market position and consumer-based consequences. Doctoral Degree(Marketing). Thammasat University. Thammasat University Library. : Thammasat University, 2003.
| Title | Contributor | Type |
|---|---|---|
| An operationalisation and extension of a theoretical model of customer brand loyalty with additional reference to market position and consumer-based consequences
มหาวิทยาลัยธรรมศาสตร์ Rujirutana Mandhachitara | Smith, Tasman A. | วิทยานิพนธ์/Thesis |
| Title | Creator | Type and Date Create |
|---|---|---|
| The impact of market orientation and its strategic antecedents on business performance : replication, corroboration, and extension of recent structural equation results
มหาวิทยาลัยธรรมศาสตร์ Nelson, James E.;Smith, Tasman A.;Kulpatra Sirodom | Brown, Gregory K. | วิทยานิพนธ์/Thesis |
| An operationalisation and extension of a theoretical model of customer brand loyalty with additional reference to market position and consumer-based consequences
มหาวิทยาลัยธรรมศาสตร์ Smith, Tasman A. | Rujirutana Mandhachitara | วิทยานิพนธ์/Thesis |