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Piyanart Lertaswaluk. The important features of websites selling organic products, the case of Bangkok consumers. Master's Degree(International Tourism and Hospitality Management). Mahidol University. Mahidol University Library and Knowledge Center. : Mahidol University, 2020.
The important features of websites selling organic products, the case of Bangkok consumers
Name: Piyanart Lertaswaluk
Abstract:
The availability of organic products has increased greatly over the past decade, as all sectors have realized the significance of organic agriculture. Moreover, the revolution of e-commerce has shaped the behavior of organic consumers. This is the reason why many entrepreneurs have launched their own organic product websites to capture the online market. Nevertheless, not every entrepreneur is successful in designing an effective website. One of the key factors that affect website's performance is the website's features. Therefore, the purpose of this market research were (1) to explore the important website features, and the features that enhance the user experience for online customers buying organic products; and (2) to explore the organic product consumer behavior in Bangkok. The explored features are categorized into 9 groups, which are search filters, product viewing, recommendations, reviews, shopping cart, check out, customer support, notifications, and programs and rewards. The findings of this study can be used as guidelines to help entrepreneurs make better decisions in selecting the features for their websites.
Mahidol University. Mahidol University Library and Knowledge Center
Address:
NAKHONPATHOM
Email:
liwww@mahidol.ac.th
Name: Sarinya Sungkatavat
Role:
Thesis Advisors
Name: Ka, Ta Nixon Chen
Role:
Thesis Advisors
Created:
2020
Modified:
2024-04-25
Issued:
2024-04-25
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Management
Level: Master's Degree
Descipline: International Tourism and Hospitality Management
Grantor: Mahidol University
©copyrights Mahidol University
RightsAccess:
ใช้เวลา
-0.517802 วินาที
Piyanart Lertaswaluk
| Title | Contributor | Type |
|---|---|---|
| The important features of websites selling organic products, the case of Bangkok consumers
มหาวิทยาลัยมหิดล Piyanart Lertaswaluk | Sarinya Sungkatavat Ka, Ta Nixon Chen | วิทยานิพนธ์/Thesis |
Sarinya Sungkatavat
Ka, Ta Nixon Chen
| Title | Creator | Type and Date Create |
|---|---|---|
| On-site interpretations and visitors' understanding of museum discourses the National Museum Bangkok and Rattanakosin Exhibition Hall
มหาวิทยาลัยมหิดล Ka, Ta Nixon Chen;Chanin Yoopetch | Kanop Patcharachon. | วิทยานิพนธ์/Thesis |
| The important features of websites selling organic products, the case of Bangkok consumers
มหาวิทยาลัยมหิดล Sarinya Sungkatavat;Ka, Ta Nixon Chen | Piyanart Lertaswaluk | วิทยานิพนธ์/Thesis |