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Chalermpon Kongjit. Research service issues of Chiang Mai Chinese restaurants to Chinese tourists based on text analysis and sentiment analysis. (). King Mongkut's University of Technology North Bangkok. Central Library. : , 2023.
Research service issues of Chiang Mai Chinese restaurants to Chinese tourists based on text analysis and sentiment analysis
Name: Wang, Han
Organization :
Chiang Mai University. College of Arts, Media and Technology
Email :
han_wang@cmu.ac.th
Name: Chalermpon Kongjit
Organization :
Chiang Mai University. College of Arts, Media and Technology
Email :
tchalermpon.k@cmu.ac.th
LCSH:
Tourists
LCSH:
Text data mining
Abstract:
This study aims to identify specific service issues in
Chinese restaurants serving Chinese tourists in Chiang Mai,
Thailand. The study first uses python to mine the reviews of
Chiang Mai Chinese restaurants on Dianping.com, and then uses
sentiment analysis software (weiciyun) to conduct a
comprehensive analysis of the top 10 and bottom 10 reviews of
Chiang Mai Chinese restaurants. Reviews are coded in terms of
responsiveness, reliability, assurance, empathy and tangibility
against relevant service quality criteria. The analysis showed that
the most common service issues mentioned in reviews included
Environmental and hygiene issues, Food quality issues, and
Chinese service issues. The study recommends that Chinese
restaurants in Chiang Mai improve these aspects toincrease
Chinese tourists' satisfaction. The results of this study can also
provide a reference for service improvement for Chinese
restaurants in Thailand and other Southeast Asian tourist
countries when serving Chinese tourists
King Mongkut's University of Technology North Bangkok. Central Library
Address:
BANGKOK
Email:
library@kmutnb.ac.th
Created:
2023
Modified:
2024-04-23
Issued:
2024-04-23
บทความ/Article
application/pdf
BibliograpyCitation :
In Institute of Electrical and Electronics Engineers. The 27th International Computer Science and Engineering Conference 2023 (ICSEC 2023) (pp.237-242). Bangkok : Institute of Electrical and Electronics Engineers
eng
©copyrights King Mongkut's University of Technology North Bangkok
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0.023303 วินาที
Wang, Han
| Title | Contributor | Type |
|---|---|---|
| Developing a service quality model for Chiang Mai Chinese restaurant
มหาวิทยาลัยเชียงใหม่ Wang, Han | Chalermpon Kongjit | วิทยานิพนธ์/Thesis |
Chalermpon Kongjit
| Title | Contributor | Type |
|---|---|---|
| Research service issues of Chiang Mai Chinese restaurants to Chinese tourists based on text analysis and sentiment analysis
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ Chalermpon Kongjit | บทความ/Article |