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Holger Kieckbusch . Customer experience managementv lue and satisfaction of customer through government service s application program. (). Rajamangala University of Technology Phra Nakhon. Office of Academic Resources and Information Technology. : , 2023.
Customer experience managementv lue and satisfaction of customer through government service s application program
Name: Thanaphon Ratchatakulpat
Organization :
Rajamangala University of Technology Phra Nakhon. Faculty of business administration
Email :
thanaphon.r@rmutp.ac.th
Name: Sirikarn Tirasuwanvasee
Organization :
Rajamangala University of Technology Phra Nakhon. Faculty of business administration
Email :
Sirikarn.t@rmutp.ac.th
Name: Holger Kieckbusch
Organization :
Rajamangala University of Technology Phra Nakhon. Faculty of business administration
Email :
Holger.k@rmutp.ac.th
keyword:
Services application program
ThaSH:
User satisfaction
Classification :.DDC: 658.834
ThaSH:
Computer software
Abstract:
The programmer designed the mobile application with a friendly version. Its application is planned for effortless usage and is easy to use, called User experience (UX). The mobile government application aimed to launch to facilitate people for their daily consumption and transaction. However, some functions and interfaces should be developed and customized to the specific user. The governments mobile application is suggested to explore the Customer
experience (CX) to ease and convince people to take advantage of the government mobile application. Using a qualitative and exploratory approach, the interview was conducted with the customer experience to explore the perception and feedback of government applications. A semi-structured interview with 17 participants was conducted to examine the customer experience. These findings provide important implications and input for the government mobile
application and user experience development.
Rajamangala University of Technology Phra Nakhon. Office of Academic Resources and Information Technology
Address:
BANGKOK
Email:
arit@rmutp.ac.th
Role:
Funding agency
Email :
arit@rmutp.ac.th
Created:
2023
Modified:
2025-05-17
Issued:
2567-04-04
งานวิจัย/Research report
application/pdf
658.834 T367C
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Thanaphon Ratchatakulpat
| Title | Contributor | Type |
|---|---|---|
| Customer experience managementv lue and satisfaction of customer through government service s application program
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Thanaphon Ratchatakulpat ;Sirikarn Tirasuwanvasee ;Holger Kieckbusch | Rajamangala University of Technology Phra Nakhon | งานวิจัย/Research report |
Sirikarn Tirasuwanvasee
| Title | Contributor | Type |
|---|---|---|
| Customer experience managementv lue and satisfaction of customer through government service s application program
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Thanaphon Ratchatakulpat ;Sirikarn Tirasuwanvasee ;Holger Kieckbusch | Rajamangala University of Technology Phra Nakhon | งานวิจัย/Research report |
Holger Kieckbusch
| Title | Contributor | Type |
|---|---|---|
| Customer experience managementv lue and satisfaction of customer through government service s application program
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Thanaphon Ratchatakulpat ;Sirikarn Tirasuwanvasee ;Holger Kieckbusch | Rajamangala University of Technology Phra Nakhon | งานวิจัย/Research report |
Rajamangala University of Technology Phra Nakhon
| Title | Creator | Type and Date Create |
|---|---|---|
| Customer journey, customer experience, and customer satisfaction in the servicescape of the Bangkok Aesthetics clinics
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Rajamangala University of Technology Phra Nakhon | Gumporn Supasettaysa | งานวิจัย/Research report |
| Customer experience managementv lue and satisfaction of customer through government service s application program
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Rajamangala University of Technology Phra Nakhon | Thanaphon Ratchatakulpat Sirikarn Tirasuwanvasee Holger Kieckbusch | งานวิจัย/Research report |