Abstract:
The objectives of the present study were 1. to investigate cyberbullying behaviors among undergraduate students of Burapha University and 2. to examine effects of those behaviors on the students. The study sample consisted of 400 undergraduate students of Burapha University, Bangsaen Campus. Research instrument is the questionnaire elicited cyberbullying. Data analysis conducted to test the model according to the research conceptual framework using the Lisrel program with the sample considered from the statistical measure of the level of consistency. Results showed that 93.25% of the study sample was aware of cyberbullying, 69.25% of whom was female, 98% was under the age of 25, 36.50% of the sample was first-year undergraduate students, and 48.75% spent more than eight hours in cyberspace. The 58.25% majority of the sample was humanities and social science students, followed by science and technology students (23.75%) and health science students (18%). Regarding cyberbullying behaviors among the students, results showed that the students attitudes towards the overall cyberbullying behaviors were at the lowest level. With regard to factors affecting the cyberbullying behaviors of the students, results revealed latent variables of attitudes towards cyberbullying which consisted of two indices, i.e. attitudes towards cyberbullying and attitudes towards effects of cyberbullying. Two indices of subjective norms were beliefs and motivations influenced by the reference group.