Abstract:
DISC model is a tool that characterizes human behavior, which shows the diff erences in
behavioral expressions. The objective of this study was to help employees understand and work
together more effi ciently and happily. The study sample was a selected group of employees
in Ayutthaya Province whose behaviors were studied and ways to manage them proposed.
The Research tool was behavior assessment questionnaires which were developed by DISC
conceptual frameworks. The questionnaires used fi ve level measurements that were approved
by 3 experts in related fi eld. The Cronbach's alpha was 0.84 with a sample of 400 production
employees using proportional stratifi ed random sampling. The statistics used included mean,
standard deviation, and Explorer Factor Analysis (EFA). and Th research. results grouped the
behavior of employees into 4 elements: 1) Work-oriented behavior, 2)Discipline behavior,
3) Employee oriented behavior, and 4) skeptical behavior. In addition, it was found that
the dominance of the organizational culture were employee oriented, discipline, work-oriented,
and skeptical variables as 434, .189, .143 and -.136, respectively. Employees should be
encouraged to have employee oriented, discipline, work-oriented, and reduce skeptical behaviour.
The prediction results were 39 percent (R Square = .392).