Rresearch on development strategy of Sichuan HQ Company

四川HQ 公司发展战略研究

Name: Jifen Lu

LCSH: Production management -- Case studies

LCSH: Technological innovation

LCSH: Enterprises

LCSH: Sustainable development

Abstract: This article aims at researching Sichuan HQ Company’s strategic development plan. The company’s external environment would be examined by using PEST and Michael Porter’s Five Forces Model analysis, and an External Factor Evaluation Matrix would be built. In addition, the company’s internal environment would be analyzed, and an Internal Factor Evaluation Matrix would be constructed. After summarizing external and internal factors of the company and a combination of a survey to the executives and an evaluation provided by related department directors and consultants, the researcher could utilize the analytic hierarchy process to test the validity of the plan. By analyzing the internal and external circumstances, combining SWOT analysis method to reach four strategies, the final choice for the company is to strategically develop through advantages and to seize opportunities based on company’s current developing situation and short-, medium- and long-term goal. The researcher has identified target enterprises’ strategic orientation and measures comprising four implementations: Technological innovation; intelligent production; Cultivation and development of human resources; and Cooperation with local company and warehouses construction through oversea branches

Abstract: 本文以案例企业四川HQ 公司的发展战略为研究。通过PEST 分析法和波特 五力竞争模型分析法对公司的外部环境进行分析并构建EFE 矩阵。另外，对公司 的内部环境进行分析并构建IFE 矩阵。通过总结分析公司的内部和外部环境因素 并结合问卷调查法对公司高管及相关部门负责人和经济顾问对公司内部和外部 环境因素进行综合评分再使用层次分析法验证分值权重的有效性。 通过分析公司的内部环境和外部环境，再结合SWOT 分析方法得出四种战略 发展对策，最终选择的是优势机会战略发展，结合公司实际发展情况及中长短期 目标确定出案例公司的具体战略发展方向及实施举措。最终得出的结论是四类实 施举措：技术创新；智能生产；人力资源的发展和培养；海外设立分公司建立仓 库并加强当地企业合作

Rangsit University. Rangsit University Library

Address: Pathum Thani

Email: rattanapornn@rsu.ac.th

Name: Jin Maozhu

Role: Advisor

Created: 2022

Modified: 2567-03-07

Issued: 2024-03-07

วิทยานิพนธ์/Thesis

application/pdf

chi

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Business Administration

Grantor: Rangsit University

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