Approach to develop leadership traits in health & wellness product provider in anti-aging science

Name: Wannaporn Pornjaded

keyword: Communication Skills

MeSH: Vision

Classification :.DDC: e-Theses

; Acceptability

MeSH: Transformational leadership

MeSH: Aging -- Prevention

MeSH: Leadership

LCSH: Vision

LCSH: Transformational leadership

LCSH: Aging -- Prevention

LCSH: Leadership

Abstract: Introduction: With increasing demand for health and wellness products, it is imperative for providers to adopt strong leadership skills to effectively educate consumers on product facts, communicate professionally, gain the customers' acceptance, and provide customer-centric services to avoid misuse and misinformation. The goal of this research is to study approaches to develop leadership traits in health & wellness product providers in anti-aging science, specifically in 4 major traits: communication skills, vision, acceptability, and transformational leadership. Methods: Qualitative research method of in-depth interviews with a Delphi technique approach was used to gather insights from 17 purposively selected experts with Diamond and above ranking and with at least 5 years of experience in Amway business, as Amway was one of the well-known examples of health & wellness product provider companies in the industry. Results: The results were assessed using content analysis, determining out the prioritized development methods. It was found that content preparation and broad knowledge, mentor coaching and evaluation, and learning concise and understandable communication tactic were the top 3 approaches to achieve communication skill leadership trait. To cultivate vision, taking seminars and broadening attitude and knowledge, spending time with successful people and adopting their way of thinking, and being in a self-improving and health-conscious environment with variety of people were the top 3 development methods. Meanwhile, updating knowledge on a regular basis, having mentors as role model, and communicating with proofs while not answering randomly if uncertain were the top 3 approaches to develop acceptability. Lastly, learning broad knowledge and understanding change, emphasizing the positive aspects of change and discussing goals, and guiding small steps through change were the top 3 ways to develop transformational leadership. Discussion: Leadership trait development will be necessary to meet the growing need for individuals due to the healthcare sector's constantly shifting setting. This study provides crucial insights and opportunities into the creation of future effective and more widely accepted leaders for health and wellness product promotion in the anti-aging industry.

Mae Fah Luang University. Learning Resources and Educational Media Center

Address: CHIANG RAI

Email: library@mfu.ac.th

Name: Phakkharawat Sittiprapaporn

Role: Advisor

Created: 2022

Modified: 2023-08-17

Issued: 2023-08-17

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: e-Theses

eng

DegreeName: Master of Science

Level: Master's Degree

Descipline: Anti-Aging and Regenerative Science

Grantor: Mae Fah Luang University

©copyrights Mae Fah Luang University

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