Abstract:
The purpose of this research is to study and analyze the Values of Novels containing a local aura of Thai culture in 5 Decades in terms of language and literary values, and social values. The data used for analysis consisted of 18 Thai local novels using the conceptual framework of language and literary values, and social values. The results showed that, in terms of language and literary values (words and phrases), 8 types of language are used, namely 1) dialect words 2) connotative words 3) onomatopoeic words 4) synonyms 5) loan words 6) nominal definition 7) idioms, and 8) cohesion. In terms of language and literary values (statement), furthermore, 4 types of language are found, namely 1) expressions: narrative, descriptive, didactic, and argumentative expression 2) figures of speech: simile, metaphor, personification, hyperbole, oxymoron, and onomatopoeia 3) language style, and 4) rasa. Additionally, the outcomes revealed that there are 3 aspects of social values embracing 1) social components: population, area, and territory 2) social institutions: family institution, educational institution, religious institution, economic institution, and political institution, as well as 3) conventions leading to social practices in 5 aspects, namely beliefs, values, traditions, art works, and politics and government