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Parinya Hawira. Effect of 4Ps marketing mix from text reviews. Master's Degree(Logistics and Supply Chain Systems Engineering). Thammasat University. Thammasat University Library. : Thammasat University, 2022.
Effect of 4Ps marketing mix from text reviews
Name: Parinya Hawira
keyword:
Text mining
Abstract:
Understanding the factors contributing to customer satisfaction is important for those involved in the online trading community. The main objective of the study is to examine the factors that affect online shoppers' satisfaction. This study used text mining and content analysis from online buyer reviews that available in English only. These reviews were taken from the online shopping website (Amazon.com). This study is based on an analysis of the content of the review and focuses on helpful Web Scraper and RapidMiner demos. The data collected from Web Scraper will be sent to RapidMiner. The analysis is complete due to the selection of comments with full marks. Analysis of the content of the collected data revealed that the main factors affecting buyer satisfaction from 4Ps of marketing mix: product, price, place and promotion to categorize the data for final results
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Aussadavut Dumrongsiri
Role:
advisor
Created:
2022
Modified:
2023-07-13
Issued:
2023-07-13
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Engineering
Level: Master's Degree
Descipline: Logistics and Supply Chain Systems Engineering
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.030261 วินาที
Parinya Hawira
| Title | Contributor | Type |
|---|---|---|
| Effect of 4Ps marketing mix from text reviews
มหาวิทยาลัยธรรมศาสตร์ Parinya Hawira | Aussadavut Dumrongsiri | วิทยานิพนธ์/Thesis |
Aussadavut Dumrongsiri