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Hagen, Melissa. Factors that affecting food delivery application usage of the customer during COVID-19 situation. Master's Degree(Logistics and Supply Chain Systems Engineering). Thammasat University. Thammasat University Library. : Thammasat University, 2021.
Factors that affecting food delivery application usage of the customer during COVID-19 situation
Name: Hagen, Melissa
keyword:
Data analysis
Abstract:
This research aims to study customers intention to use food delivery applications (FDAs) of Foodpanda, Grab Food, Happy Fresh, Line Man, and Robinhood food delivery services during the COVID-19 outbreaks in Thailand, the purpose of this research was to study into the factors that influence FDAs usage. Through an online questionnaire survey, a total of 536 genuine responses were collected. Data were analyzed by using Minitab, a statistical software program. The findings showed the elements that have a substantial influence on customers intention to use of each food delivery application and FDAs can use these results as opportunities for business performance improvement
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Aussadavut Dumrongsiri
Role:
advisor
Created:
2021
Modified:
2023-04-20
Issued:
2023-04-20
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Engineering
Level: Master's Degree
Descipline: Logistics and Supply Chain Systems Engineering
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.019696 วินาที
Hagen, Melissa
| Title | Contributor | Type |
|---|---|---|
| Factors that affecting food delivery application usage of the customer during COVID-19 situation
มหาวิทยาลัยธรรมศาสตร์ Hagen, Melissa | Aussadavut Dumrongsiri | วิทยานิพนธ์/Thesis |
Aussadavut Dumrongsiri