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Warisa Chongcharoensiri. Business plan for part-time job searching service for students. Master's Degree(Global Business Management). Thammasat University. Thammasat University Library. : Thammasat University, 2021.
Business plan for part-time job searching service for students
Name: Warisa Chongcharoensiri
keyword:
Part-time job
;
Students
Abstract:
The gig economy trend, which disrupted the traditional recruitment strategy of many organizations in the world from hiring full-time employees to outsourcing part-time workers, is now entering Thai labor market. The change to the new trend of recruiting temporary workforce has been driven by many factors, for examples, preferred flexible working hours in younger generations, technological advancements fostering the ease of job searching, unexpected recession of economy causing the dismissal of employees, etc. By studying the job searching service business in Thailand, there are only few competitors who have their main focus on part-time jobs and target student workers aged 15 or above, who are considered as important labor force with the total number of 1.52 million students across 10 major commercial cities in Thailand. Moreover, from the study, the growth of Micro, Small and Medium Enterprises (MSME) sector is expected to grow after the recovery from the pandemic of covid-19 in 2022 with GDP MSME of 4.5%. Therefore, there is an opportunity for part-time job searching service for students to grow its business in Thai job market further in the future. And the project targets to approach the group of MSME employers in 10 major cities with approximately 1.32 million businesses. The project has its plan to develop the online platform in forms of a website and a mobile application which employers and student workers can use their mobile phones and other technological devices with internet connection to access and use the service anywhere and anytime. However, the project needs to carefully study the market, assess the business environment, conduct the marketing plan along with operational plan and financial plan before starting a business. In terms of investment, the founder will inject 4 million Thai baht and loan 2 million Thai baht from the Krung Thai Bank. This project will use 2,545,740 million Thai baht as the initial investment for establishing the business. Then the income from subscription revenue model is expected to deliver a positive NPV of 5,060,325 million Thai baht, ROI (Return on Investment) of 20.99% with payback period in 1.67 years
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Surat Teerakapibal
Role:
advisor
Created:
2021
Modified:
2023-03-22
Issued:
2023-03-22
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Global Business Management
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.019769 วินาที
Warisa Chongcharoensiri
| Title | Contributor | Type |
|---|---|---|
| Business plan for part-time job searching service for students
มหาวิทยาลัยธรรมศาสตร์ Warisa Chongcharoensiri | Surat Teerakapibal | วิทยานิพนธ์/Thesis |
Surat Teerakapibal