The integration of perceived autonomy, and absorptive capacity to UTAUT model: an empirical investigation of students' Intention to use MOOCs in Thailand and Pakistan

Name: Khalid, Bilal

ThaSH: Instructional systems

ThaSH: Web-based instruction

Abstract: This research aims to empirically investigate students' behavioral intention to use MOOCs in Thailand and Pakistan. The study adopted an extended UTAUT model with an extension to include perceived autonomy and absorptive capacity variables. The study's objectives included determining factors influencing students’ behavioral intention to use MOOCs, the moderation effect of culture, and comparing the results of Thailand and Pakistan on multigroup analysis. The empirical analysis used data collected from 513 and 490 respondents in Thailand and Pakistan, respectively. Analysis was done using confirmatory factor analysis (CFA), structural equation modeling (SEM), and multi-group SEM analysis. The study revealed that four variables - social influence, absorptive capacity, facilitating conditions, and perceived autonomy - significantly influence the students' intention to use MOOCs in Thailand and Pakistan. However, two variables - performance expectancy and effort expectancy - do not influence students’ intention to use MOOCs in Thailand and Pakistan. The culture was a moderating variable for all latent variables, and the results revealed that for Thailand, culture did not moderate any relationship between endogenous and exogenous variables. However, for Pakistan, culture significantly moderated the relationship between performance expectancy and students’ behavioral intention to use MOOCs; and the relationship between facilitating condition and students’ behavioral intention to use MOOCs. The multigroup analysis revealed that findings between the two countries were invariant. The study concluded that four factors - social influence, facilitating conditions, perceived autonomy, and absorptive capacity- should be put into consideration in implementing MOOCs in the two countries. Culture is an integral aspect of Pakistan society mainly due to the religious nature of the people and should be considered in MOOCs implementation. Overall, students’ intention to use MOOCs as observed from the perspective of the influence from independent variables was the same for both Thailand and Pakistan

King Mongkut's Institute of Technology Ladkrabang. Central Library

Address: BANGKOK

Email: Lifelong@kmitl.ac.th

Name: Singha Chaveesuk

Role: Thesis Advisor

Name: Wornchanok Chaiyasoonthorn

Role: Thesis Co-Advisor

Created: 2021

Modified: 2024-03-26

Issued: 2023-03-20

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Doctor of philosophy

Level: Doctoral Degree

Descipline: Industrial Business Administration

Grantor: King Mongkut's Institute of Technology Ladkrabang

©copyrights King Mongkut's Institute of Technology Ladkrabang

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1	Bilal Khalid.pdf	4.47 MB	14	2026-08-27 13:57:09

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