Abstract:
This research is a qualitative study that uses a historical research method. The objectives of this research are to: 1) explain and analyze the development of special/visual effects in Thai films from 1927 to 2020 2) analyze the factors that are associated with the development and 3) compile the body of knowledge of special/visual effects in Thai films and expand the body of knowledge of Thai films beyond the traditional Thai film historiography. This research collected data from documentary research on Thai films and in-depth interviews with Thai film industry personnel. The research findings showed that the development, considering the forms, technology and usage of special/visual effects in Thai films from 1927 to 2020, can be divided into seven eras: 1) Pioneer Era (19271956) 2) Growth Era (19571971) 3) Golden Era (19721985) 4) Integration Era (19861993) 5) Computer Era (19942003) 6) Transition Era (20042011) and 7) Innovation Era (20122020). There are seven factors that are associated with the development: 1) Film industry personnel 2) Readiness of filmmaking process 3) Film marketing strategy 4) Filmmaking and special/visual effects technology 5) Audience reception 6) Government and private sector support and 7) Economic and social situation. The body of knowledge of the special/visual effects in Thai films showed that the special/visual effects in Thai films continue to develop throughout the ages depending on many factors, with the most important factor being "Film industry personnel". Thai filmmakers have shown the potential to develop high quality special/visual effects in Thai films, but there are still many obstacles that challenge the development of special/visual effects in Thai films.