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Geng, Jiding. The Influence of Product Design with Tranditional Cultural Attributes on The Behavior of Young Chinese Consumers. Master's Degree(International College). Rajamangala University of Technology Krungthep. : Rajamangala Universiry of Technology Krungthep, 2021.
The Influence of Product Design with Tranditional Cultural Attributes on The Behavior of Young Chinese Consumers
Name: Geng, Jiding
LCSH:
Cultural products
keyword:
Cultural products
Abstract:
Traditional cultural attributes are regarded as part of sustainable social and economic development. Cultural innovation products with traditional cultural elements have attracted more and more attention and have become an important tool for disseminating product aesthetics and potential traditional culture. Recently, the key role of the younger generation in inheriting the contemporary values of traditional cultural attributes has aroused widespread discussion. However, there are few in-depth studies to distinguish and verify the connection between cultural products and consumer behavior. This connection is mediated by perceived cultural sustainability and resilience. This study attempts to investigate the impact of cultural innovation product design with traditional cultural attributes on the perception of cultural development and product intentions of 433 young Chinese consumers. The results show that product attitude, perceived sustainability, and perceived novelty, are significantly related to Chinese consumers' purchase intentions for the product design with traditional cultural attributes.
Rajamangala University of Technology Krungthep
Address:
Bangkok
Email:
library.oarit@mail.rmutk.ac.th
Name: Pandey, Arti
Role:
Major Advisor
Created:
2021
Modified:
2565-11-19
Issued:
2022-11-16
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Business Administration
Level: Master's Degree
Descipline: International College
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RightsAccess:
ใช้เวลา
0.024189 วินาที
Geng, Jiding
| Title | Contributor | Type |
|---|---|---|
| The Influence of Product Design with Tranditional Cultural Attributes on The Behavior of Young Chinese Consumers
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Geng, Jiding | Pandey, Arti | วิทยานิพนธ์/Thesis |
Pandey, Arti
| Title | Creator | Type and Date Create |
|---|---|---|
| The Influence of Product Design with Tranditional Cultural Attributes on The Behavior of Young Chinese Consumers
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Pandey, Arti | Geng, Jiding | วิทยานิพนธ์/Thesis |
| Factors releated to chinese customer s online Purchase intention The case study of jingdong.com online shopping s customer in China
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Pandey, Arti ; Advisor | Zhuozhen, Li | วิทยานิพนธ์/Thesis |
| Influence of Sport Product Packaging on Consumer Decision Making here the Case Study of Li-Ning Basketball Shoes in China
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Pandey, Arti | Jian, Zhang Hong | วิทยานิพนธ์/Thesis |