Abstract:
This research uses research method as a qualitative research. A research tool whichs a semi-structured interview is created, and select target groups of 35 people and divided them into 5 groups. The purposes of this research are to study the history and identity of Chinese Food in Chon Buri Province, to study the influence of Chinese Food Culture to Thai people at Mueang District in Chon Buri Province, and to study consumer behavior of eating Chinese Food of Thai people at Mueang District in Chon Buri Province. The study was done through descriptive and analytical methods. The results show that 1) Chinese Food is consumed by Chinese groups who emigrate or travel from China and adopt a style of cooking according to their respective cultures. But nowadays, the taste in Thai society has changed to suit Thai consumers or Thai people of Chinese descent. 2) Chinese Food Culture has clearly influenced Thai people at Mueang District in Chon Buri Province and has many aspects. 3) Consumers consumption of Chinese Food is subject to taste, price, belief, health, and opportunity to be involved.