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Sittichok Jalernkij. The Effect of Customer's Perceived Value on Their Purchase Intention of Chinese Customer Toward Online Tour Packages in Thailand. Doctoral Degree(Marketing in Digital Era). มหาวิทยาลัยธุรกิจบัณฑิตย์. ศูนย์เรียนรู้และหอสมุด.. : มหาวิทยาลัยธุรกิจบัณฑิตย์, 2020.
The Effect of Customer's Perceived Value on Their Purchase Intention of Chinese Customer Toward Online Tour Packages in Thailand
Name: Sittichok Jalernkij
ThaSH:
Consumer behavior
-- Research
ThaSH:
Online Travel Packages
Abstract:
Chinese and online services correspond to each other. Whether it's booking flights, booking hotels, booking rental cars, or everything the Chinese want to do online. Link its services to the Chinese market through various applications. This is one of the most important and necessary channels for your business. Because this method can guarantee that you will definitely hit Chinese tourists.
Due to many factors, such as cheap travel expenses, most Chinese choose to come to Thailand. During the cold period in China. Thailand, the temperature is suitable for travel, it is easy to apply for a visa, can apply for a visa when entering, not far away, eat well, live well, all kinds of travel world-class beautiful sea. Therefore, this topic must be selected to solve the problem and improve it better.
The starting point is to use tourism products as the research object, establish a model of factors that affect consumers' willingness to purchase tourism products online, and analyze the factors that affect consumers' choices of online tourism products. Conduct questionnaire surveys to identify the factors and characteristics of tourism products, and evaluate the factors that influence consumers' willingness to purchase tourism products from online touch points.
This study draws the following conclusions through analysis: (1) The demographic data in the consumer perceived value model has a significant impact on consumers' attitudes and willingness to purchase online packages, while perceived ease of use has no effect on consumers' attitudes. Significant impact; (2) Perceived value also has an important impact on explaining consumers' willingness to purchase online packages; (3) Travel motivation is the most important factor affecting consumers' willingness to purchase online packages.
มหาวิทยาลัยธุรกิจบัณฑิตย์. ศูนย์เรียนรู้และหอสมุด.
Address:
กรุงเทพมหานคร
Email:
library@dpu.ac.th
Name: Siridech Kumsuprom
Role:
Supervisor
Modified:
2565-05-06
Created:
2020
Issued:
2022-04-26
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration (MBA)
Level: Doctoral Degree
Descipline: Marketing in Digital Era
Grantor: มหาวิทยาลัยธุรกิจบัณฑิตย์
©copyrights Dhurakij Pundit University
RightsAccess:
ใช้เวลา
0.260459 วินาที
Sittichok Jalernkij
| Title | Contributor | Type |
|---|---|---|
| The Effect of Customer\'s Perceived Value on Their Purchase Intention of Chinese Customer Toward Online Tour Packages in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sittichok Jalernkij | Siridech Kumsuprom | วิทยานิพนธ์/Thesis |
Siridech Kumsuprom
| Title | Creator | Type and Date Create |
|---|---|---|
| The Effect of Customer\'s Perceived Value on Their Purchase Intention of Chinese Customer Toward Online Tour Packages in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Sittichok Jalernkij | วิทยานิพนธ์/Thesis |
| Factors Influencing Purchasing Decisions for Low-Income Tenants in Correspondence to Rental Apartment Selection in Nonthaburi, Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Liam George Redhead | วิทยานิพนธ์/Thesis |
| Factors Affecting the Decision to Study Online at a Thai Private University During the Covid-19 ERA
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Perapon Buranamontri | วิทยานิพนธ์/Thesis |
| The Influence of Social Media Marketing on the Online Purchasing Decision Process of Gen Z Consumers During Covid-19 in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Phanit Phea | วิทยานิพนธ์/Thesis |
| Research of Customer Satisfaction of Food Takeaway in O2O Model
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Yiqi Chen | วิทยานิพนธ์/Thesis |