Ekarin Surinaud. A study of factors affecting wrong-way riding behaviors among motorcyclists: the case of urban arterial road in Khon Kaen City, Thailand. (). King Mongkut's University of Technology North Bangkok. Central Library. : , 2564.
A study of factors affecting wrong-way riding behaviors among motorcyclists: the case of urban arterial road in Khon Kaen City, Thailand
Abstract:
The wrong-way riding behaviors are increasingly found in Thailand, which could result from personal habits or inappropriate
road design. The aim of the present study was to explain variables affecting the wrong-way riding behaviors of motorcyclists
on Mittraphap Road, Khon Kaen City, Thailand. Data was collected from 200 motorcyclists and analyzed using the Structural
Equation Model (SEM) and the Theory of Planned Behavior (TPB), which is a traffic psychology module including Attitude (ATT),
Subjective Norm (SN) and Perceived Behavioral Control (PBC). The results indicated that the wrong-way riding intention model
and wrong-way riding behavior could explain 58% and 39% of the variance of intentions, respectively, where the most
significant factor of intention (IN) was subjective norm (SN). The outcome of this study is useful for responsible agencies to
determine the required traffic safety strategies in order to reduce motorcycle accidents in the area of Khon Kaen City
King Mongkut's University of Technology North Bangkok. Central Library