The path towards community-based toursim (CBT) : a case study of the Klong Mahasawat Community

Name: Ornuma Vongskul

keyword: Community-based tourism

; Agriculture

; Local community

; OTOP

; Heritage tourism

; Tourist attraction

; Klong Mahasawat (Nakhon Pathom)

; Nakhon Pathom

Abstract: As the ASEAN community prepares to integrate as the ASEAN Economic Community (AEC) 2015, Thailand is focusing on development to maintain its position within the alliance. Tourism is a key Thai income industry and it is no surprise that extreme importance is attached to the development of this commodity. This research examines the growth of a particular kind of tourism, namely, community based-tourism (CBT), using the Klong Mahasawat Community (KMC) as a case study. The KMC can serve as an example for other up and coming communities with similar tourism potential, and show how to achieve and maintain the ASEAN Community-Based Tourism (ASEAN-CBT) Standards to not only attract more tourists, but also to remain competitive against other nations. The KMC already has sufficient products and services to be considered a CBT area and has achieved the standards set by ASEAN. The five pillars of ASEAN- CBT are: a) to achieve sustainable tourism management, b) to distribute the benefits broadly within the local area and community to improve the quality of life, c) to celebrate, conserve and support cultural heritage, d) to sustain natural resources with environmental management, and e) to ensure service and safety. The KMC has all these attributes as well as the implementation of the King’s sufficiency economy project to maintain a sustainable environment. However, research and personal interviews in the public and private sectors that play a role in managing and maintaining the KMC reveal that some anomalies still exist between the current Klong Mahasawat Community-Based Tourism (KMC-BT) set up and the ASEAN- CBT Standards. Despite both the public and private sector development of CBT, the KMC still falls short in certain aspects of the ASEAN-CBT five pillars standards, particularly in the area of maintenance. The various stakeholders are implementing the correct methods to meet the ASEAN standard criteria, but lack guidelines for long-term sustainability. Issues such as the lack of realization of the full potential benefits of CBT to the community lead to minimal cooperation to make changes or adjust. On the other hand, more effort is required to educate the new and younger generation on the important roles that they can play within their own communities, and the importance of sustainable development. Long-term plans and guidelines set out with the cooperation of both public and private sectors within the KMC-BT are crucial to maintaining sustainability, which in turn will allow the ASEAN-CBT Standards to be fully realized

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Bandit Arorman

Role: advisor

Created: 2015

Modified: 2021-09-27

Issued: 2021-09-27

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2015.613

eng

DegreeName: Master of Arts

Level: Master's Degree

Descipline: ASEAN Studies

Grantor: Thammasat University

©copyrights Thammasat University

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