Abstract:
The objectivesof this research were 1) to study the guidelines of creating innovation among the operational staff and employees in the skillgroups in the automotive industry and 2) to study the guidelines to support innovation among the operational staff and employees in skill groups in the automotive industry. Mixed method was employed in this research, and Instrument-Development Design was also used to collect quantitative data from a sample of 220 companies using stratified random sampling method. Factors affecting behavior were analyzed with structural equation models, and Mplus program was used to collect qualitative data from 9 experts to prioritize innovation in the organization with a hierarchical analysis process. In addition, focus group discussion was used to find guidelines to create and support innovation. The results showed that there were 14 factors that affected the creation of innovation in the industrial organization. The top3 factors were behavioral creation at the work group level and at the individual level (β = .591), clear goals (β = .552) and value added creation (β = .547). There were 12 factors that contributed to the promotion of innovation in the automotive industry. The top 3 factors were internal perception on employees creation (β = .616), leadership in supporting organizational innovation (β = .568), and continuous knowledge sharing (β =.454). In addition, it was found that there were 8 aspects of innovation in the automotive industry organization and the descending orderof importance of all aspects included 1) decisions, 2) financial system, 3) engineering system, 4) science and techniques, 5 personal and organizational experience management, 6) product design, 7) implementation, and 8) group behavior.