Abstract:
Cultural tourism is the study of local arts, culture, traditions, and customs, whose unique qualities and charms attract visitors. Today, cultural tourism has received a lot of attention from tourists. For instance, in Chiang Rai, there are a total of 3,726,670 tourists; in Ayutthaya, a total of 8,345,957 tourists; Buriram 2,330,523 tourists; and Nakhon Si Thammarat, the total number of 3,911,063 tourists (Ministry of Tourism and Sports, 2019). During special festivals and holidays, there are more tourists than normal visiting attractions which leads to environmental degradation, decreasing visitors' satisfaction, and overwhelming demands for limited facilities and local resources. Therefore, this research aims to assess the physical carrying capacity in the selected cultural tourism sites and to suggest proper measures for the management of the sites, so that they can cope up with the increasing numbers of visitors in the future. Case study of the Doi Tung Mae Fah Luang District Chiang Rai Province. The variables to be studied for measuring tourist capacity were physical, social-cultural and psychological. From the analysis of these variables, it was found that the physical capacity is in line with the number of tourists in the past. The social-cultural carrying capacity is consistent with the positive or negative perceptions of the cultural tourism sites of the community. And the capacity to support psychology. The level of congestion is consistent with the size of the area and the number of tourists. This will lead to effective management of tourist attractions to accommodate the number of tourists in the future.