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Adisorn Chuthongchati. The factors affecting decision making of whether students use a private tutor to study English. Master's Degree(English for Careers). Thammasat University. Thammasat University Library. : Thammasat University, 2015.
The factors affecting decision making of whether students use a private tutor to study English
Name: Adisorn Chuthongchati
keyword:
English language
Abstract:
This paper aims to examine the factors affecting decision making of whether students use a private tutor to study English according to the Marketing Mix (4Ps) factor. It provides the real needs of the students in terms of satisfaction in order to choose the tutorial schools to study English. Questionnaires were used to collect the data. The total population is 80. 40 participants are the students who attend Smart Tutor selected to investigate why they choose Smart Tutor. The others 40 participants are those who do not attend Smart Tutor selected to investigate the different views from the people who do not study with a private tutor. The first group said that product factor is the most influential factor to attract them to study at Smart Tutor. Meanwhile, the second group said that the first and foremost influential factor is price. The comparison revealed that the reason why some people do not choose Smart Tutor or any other tutorial schools is because of its price or the cost of tuition, which is not affordable. Moreover, the least important factor is product which is the strongest point of Smart Tutor. Consequently, it proves that they failed to focus on the right factor in order to gain customers in this kind of business. In addition, this study also integrates the results from preceding studies to show the influences involved in language learning in order to view different ideas and effectiveness
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Upsorn Tawilapakul
Role:
advisor
Created:
2015
Modified:
2021-09-15
Issued:
2021-09-15
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Arts
Level: Master's Degree
Descipline: English for Careers
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.031752 วินาที
Adisorn Chuthongchati
| Title | Contributor | Type |
|---|---|---|
| The factors affecting decision making of whether students use a private tutor to study English
มหาวิทยาลัยธรรมศาสตร์ Adisorn Chuthongchati | Upsorn Tawilapakul | วิทยานิพนธ์/Thesis |
Upsorn Tawilapakul