Foreign tourists' satisfaction towards English oral communication with Thai vendors in Bangkok

Name: Sittisak Leelaviriyawong

keyword: English oral communication

LCSH: Consumer satisfaction -- Thailand -- Bangkok -- Case studies

; Thai vendors

LCSH: Tourists -- Thailand -- Bangkok -- Attitudes

; Foreign tourists

; Customer satisfaction

; Communication skills

Abstract: This study investigated the degree of foreign tourists' satisfaction towards English oral communication with Thai vendors in Bangkok. The main objective of this study is to survey the foreign tourists' satisfaction towards English oral communication with Thai vendors in Bangkok and to find out the main problems when foreign tourists communicate in English with Thai vendors. The research instrument in this study was a questionnaire asking about general information, foreign tourists’ satisfaction towards English oral communication with Thai vendors, and problems when foreign tourists communicate in English with Thai vendors. The sample size of this study was 100 foreign tourists who visited Khaosan Road between 23 and 30 April 2016. The participants were selected by the accidental sampling method and were asked to complete the questionnaires with 28 questions each. The data received from the respondents was analyzed by SPSS (Statistical Package for the Social Science). The findings showed that most foreign tourists were male from non-English-speaking countries, aged between 26-30 years old, came to Bangkok for holidays. Overall, the respondents were moderately satisfied with English speaking skills of Thai vendors with a 2.62 mean score, and they were moderately satisfied with English listening skills of Thai vendors with a 2.69 mean score

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Alisa Ratanapruks

Role: advisor

Created: 2015

Modified: 2021-09-13

Issued: 2021-09-13

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2015.772

eng

DegreeName: Master of Arts

Level: Master's Degree

Descipline: English for Careers

Grantor: Thammasat University

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