Abstract:
The purposesof this research were to study;1) fruit gardeners life styles in urban
society, 2) the succession of fruit gardeners life styles for sustainable development in urban
society. 3) guidelines for fruit gardeners life styles for sustainable development in urban society.
The informants were from 2 areas: Bangkok, and Nonthaburi. The key informants were selected
by purposive selection, using snowball technique, composed of 20 general fruit gardeners,
13 successful fruit gardeners and 10 stakeholders. The instrument used was structure-interview.
The data analysis was content analysis. The research findings were;
1. The life styles of fruit gardener in urban society: the fruit gardens area decreased,
due to changes in the area from farming to business housing estates. resulting in reduced fruit
gardeners. Family live together in the community for over 30 years, Education was at
undergraduate level; life style adhered with sufficiency economy, save, simple dress, integrated
plant, income for themselves and their families, transportation in garden using boats, digging
well for water. Happiness in gardening with a natural environment.Products decrease resulting in
not enough to distribution. And lack of good management.
2. The succession of the gardeners life styles for sustainable development in urban
society are from ancestors, local wisdom, informal learning, self-learning based on interests, and
readiness by studying from other people, experience, society, environment, media and learning
resources. Family members work together, family live together. Have a stable income, with the
use of technology for marketing and public relations management. There is mutual learning
between the old and the new generation. Help protect the environment, and promoting livable
communities. Fruit is planted in the basket to solve the flooding problem and add value, causing
the gardeners to have more income and sell seions to increase income.
3. The transmission guidelines of fruit gardeners life styles for sustainable
development in urban, consisted of4 aspects as follow:
Human development: awareness and value, sincere to the consumer, service mind,
using traditional and new technique combined, working together, developing local curricula,
transferring knowledge to new generations through family learning, media-based interests,
organizing knowledge training and study trips.
Social development: create a network to exchange knowledge, publicize information
through various media, build trust in products, create value for products, learning resources, and
community identity
Economic development: creating added value, creating a marketing network,
sufficiency lifestyle, intergrated plants and additional income.
Environment development: create ecotourism, greens areas, dig wells for water, make
bio-fertilizer from waste meterials, promote quality of life, happiness, good healthy, safe
consumption of non-toxic vegetables, conservation of Bang Mod orange and Nonthaburi Durian
varieties to remain with the community, Promote the planting of oranges in the basket to solve the
flooding problem.