Abstract:
This research aimed to study the identity, tradition, and the competition of buffalo kites applied
in jewelry design, conservation, and dissemination of the tradition of kite racing in Satun province by
collecting data from experts and assessing consumer satisfaction. The sample group was 100 consumers
of jewelry at the Bangkok gems & Jewelry fair by using an incidental random according to the research
framework. Then the results were brought to the form of quantitative data. The instruments used in this
research consisted of interviews, assessments, and questionnaires for data collection. The research found
that the study and creation of jewelry from buffalo kite identity, Satun province were at a high level of
satisfaction especially the creativity (𝐗̅ = 4.4) with standard deviation (S.D. = 0.64).