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Thorpe, Patrick. Laeta (mobile application) the opportunity in the cleaning service market. Master's Degree(Global Entrepreneurship). Thammasat University. Thammasat University Library. : Thammasat University, 2016.
Laeta (mobile application) the opportunity in the cleaning service market
Name: Thorpe, Patrick
keyword:
Laeta (mobile application)
;
Platform
Abstract:
The purpose of the business research Laeta (mobile application)-the opportunity in the cleaning service market is to find out if there is enough demand for a service platform which primarily will focus on cleaning services and on connecting potential maids (Service Providers) with potential customers (Service Users), which are also called Residents in this research paper. The way these two parties are matched shall be completely user generated, that means that there shall be no mediator within between, as it is the current situation with many other service apps. Instead of that the matching will be done through an artificial system, which one day shall be a mobile application with a sophisticated algorithm. For this thesis, this system was replaced by a least viable product, together with a pilot group, in order to test if there is an opportunity. The least viable product consists of a metric (excel with formulas), a pilot group and two main communication channels, which is Facebook Page and Line@ Account. If an opportunity is proven throughout this paper the ultimate goal of Laeta will be that it shall to be launched as a mobile application. Thus the topic of how technology could influence the supply and demand of the cleaning service market in the way that a trend towards a market equilibrium is created will also be touched in this thesis
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Suthikorn Kingkaew
Role:
advisor
Created:
2016
Modified:
2021-06-23
Issued:
2021-06-23
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Global Entrepreneurship
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.021512 วินาที
Thorpe, Patrick
| Title | Contributor | Type |
|---|---|---|
| Laeta (mobile application) the opportunity in the cleaning service market
มหาวิทยาลัยธรรมศาสตร์ Thorpe, Patrick | Suthikorn Kingkaew | วิทยานิพนธ์/Thesis |
Suthikorn Kingkaew