Abstract:
This purpose of the qualitative research was to studyand gather the cultural significant
indigenous knowledge of Panthongs goldsmith, Chonburi Province. Covering thehistorical
geography and social value, context of goldsmith, traditional gold making process, and transmittal
and inheritance artisan skills, as well as the conservation and promotion of ancient gold.
The study indicated that Panthongsgoldsmith are craftsmen who have skills and
wisdom on gold jewelry for more than 100 years. The historical geography of Panthong pointed
out that it had been a major trading port and central market in the past, one of Chonburi Province,
originally named Tha Ta Kud. The Panthong goldsmiths occupation was beginning at this place.
Gold in Thai culture is valuable and meaningful prosperity. Moreover, the traditional gold
jewellery making process is still maintaining stable process, such as gold quality, production
method, style and design including the traditional pattern, ancient motifs basis, indigenous motifs
and alsoapplied design. The goldsmiths craft passed on within the family and sometimes to
outsiders who adore the goldsmiths art. These were an intellectual heritage and tacit knowledge
which deserved to be preserved for existence. The Heritage Quality concept from the Fine Arts
Department was necessary to manage these intellectual for preservation, protection, promotion,
enhancement, transmittal, as well as the revitalization of the various aspects of such heritage.