Factors influencing Thai SMEs to adopt point-of-sales system (POS)

Name: Pongsakorn Tikapichart

keyword: Influencing factors

; Point of sales system

; Small and medium enterprises (SMEs)

Abstract: Technology has changed how businesses operate in a significant way. No matter the size of the companies, technology can help companies work more effectively and efficiently. The Point of Sale (POS) system is one of the technologies that could be applied to most small-to-medium enterprises (SMEs). However, some Thai SMEs still use manual inventory management and manual accounting, which are perceived as traditional methods. This study was conducted to explore the factors that could influence Thai SMEs to adopt a POS system. The research determined the level of importance of each element as well as any negative factors that would inhibit Thai SMEs from POS adoption. The research will further help software companies which develop POS, and inventors who are interested in POS businesses to target the appropriate segment of business owners and implement the right product features, marketing strategies, or business model to convert them into POS users. This research used both exploratory and descriptive research methods. The exploratory research consists of secondary research and in-depth interviews. Respondents in the interviews are Thai SMEs, who own businesses or who have shares in a company, and included POS users, ex-POS users, and non-POS users. The personal contacts and social relations of the researcher were the essential resources for recruiting respondents. The participants were recruited through announcements on social media. For the quantitative analysis, data from 287 respondents was gathered using an online survey site, which is SurveyMonkey. The surveys were distributed by means of personal contacts and social relationships of the researcher on Facebook and through the Line application. Additionally, some questionnaires were collected by the researcher, who went to retail stores and asked business owners to complete the survey. The research used the Statistical Package for the Social Sciences Program (SPSS) to analyze the data. The findings suggest that the marketers should focus on the Explorer and Realist group by providing the right POS system with acceptable price and good customer service, which would encourage non-POS user to adopt a POS system.

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Smith, Malcolm C.

Role: advisor

Created: 2018

Modified: 2021-06-15

Issued: 2021-06-15

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2018.384

eng

DegreeName: Master of Science

Level: Master's Degree

Descipline: Marketing

Grantor: Thammasat University

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