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Sirawit Kiattiwittayasakul. A study of factors influencing elderly people to purchase products from online platforms. Master's Degree(Marketing). Thammasat University. Thammasat University Library. : Thammasat University, 2018.
A study of factors influencing elderly people to purchase products from online platforms
keyword:
Elderly
Abstract:
In recent years, the world has rapidly changed. Behaviors and ordering channels have also changed. Therefore, both brands and consumers should understand and adjust themselves to each other in order to deliver and make the best use of existing technology, especially to the elderly who is used to the old-fashioned way of shopping tangible goods from physical stores. On the other hand, these changes of technology create gaps in the market because there are a lot of people who are still not convenient to make an online purchase, even though online purchase has many benefits. Nevertheless, every cloud has a silver lining. If any brands can capture this demand, it would be a huge target market. This study will help brands develop a better understanding of the elderly who has never bought products from online platforms and some that have bought more than before. In many aspects, people who used to purchase online will see values, advantages and barriers of online purchases will be beneficial to develop right solutions for brands or companies that are willing to deliver values via online shopping to this target group. The research result illustrates data in accordance with Technology Acceptance Model on why people who have never made a purchase online do not purchase online. This will lead to the development of country's economy in terms of trade especially e-commerce which is likely to have very high growth, particularly a higher quality of the elderly's life in Thailand.
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Barrett, Nigel
Role:
advisor
Created:
2018
Modified:
2021-06-14
Issued:
2021-06-14
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Science
Level: Master's Degree
Descipline: Marketing
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.02891 วินาที
Sirawit Kiattiwittayasakul
| Title | Contributor | Type |
|---|---|---|
| A study of factors influencing elderly people to purchase products from online platforms
มหาวิทยาลัยธรรมศาสตร์ Sirawit Kiattiwittayasakul | Barrett, Nigel | วิทยานิพนธ์/Thesis |
Barrett, Nigel