Little Toy : marketing strategy and factors in the business environment

Name: Wichamai Uachailertkun

keyword: Growing plant

LCSH: Marketing -- Management

; Toy

LCSH: Business planning

; Child development

LCSH: Toy industry -- Thailand

LCSH: Toy making -- Thailand

Abstract: “Little Toy” develops family plaything which provides enjoyable activities for all family members including kids, parents, and elderly to play together with ease. The first line of product is focusing on activities to grow plant. The parents will be able to understand how to grow plants and how to teach children along the way as well as conveniently carry out the activities. The product development process involves understanding the activities which parents enjoy by themselves and want children to participate, and the playing method which children would like to do and merge them into toys. Little Toy understands the needs of different group of people in both product’s value and price concern then sold the right products in the right place with the right price

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Rubesch, James Edward

Role: advisor

Created: 2016

Modified: 2021-06-04

Issued: 2021-06-04

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2016.467

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Entrepreneurship

Grantor: Thammasat University

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