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Wongploi Tongsup. Sustainability claims and labelling in Thailand. Master's Degree(Business Laws). Thammasat University. Thammasat University Library. : Thammasat University, 2016.
Sustainability claims and labelling in Thailand
Name: Wongploi Tongsup
keyword:
Consumer protection
LCSH:
Advertising laws
-- Thailand
Abstract:
Sustainability concerns are changing the way the products are made and how they are marketed to the consumers. In other countries, there are implementations of control measure over the practice of advertisement of the products or services that claim to have sustainability values. In Thailand, the practice of self-declared or unqualified claiming or labelling sustainability values by the producers or the marketers may leads to confusion and skepticism over the truthfulness of sustainability value of the products or the production processes, which may eventually dissuade the interest of the consumers in supporting of the sustainable products. This study finds that the consumer protection law of Thailand is inadequate to resolve the disputes which may arise over the issue of sustainability claims and labelling. By exploring the legal frameworks of the United States of America and the European Union in the area of consumer protection regarding sustainability advertisements, this thesis concluded that Thailand shall issue a regulation as a legal control measure in order to protect the rights of consumer and proposed the recommendations of compliance criteria for a regulation on advertising of sustainability values in Thailand
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Munin Pongsapan
Role:
advisor
Created:
2016
Modified:
2564-05-15
Issued:
2021-05-14
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Laws
Level: Master's Degree
Descipline: Business Laws
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.027756 วินาที
Wongploi Tongsup
| Title | Contributor | Type |
|---|---|---|
| Sustainability claims and labelling in Thailand
มหาวิทยาลัยธรรมศาสตร์ Wongploi Tongsup | Munin Pongsapan | วิทยานิพนธ์/Thesis |
Munin Pongsapan