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Kanthita Damkam. Skillful use of enterprise risk management (ERM) in leveraging strategy success and balanced scorecard (BSC) - based hotel performances. Master's Degree(Business Administration). Mae Fah Luang University. Learning Resources and Educational Media Center. : Mae Fah Luang University, 2021.
Skillful use of enterprise risk management (ERM) in leveraging strategy success and balanced scorecard (BSC) - based hotel performances
Name: Kanthita Damkam
Organization :
Mae Fah Luang University
keyword:
Balance Scorecard
ThaSH:
Risk management
;
COSO
ThaSH:
Hotel management
Abstract:
Realizing that enterprise risk management (ERM) is not a straightforward topic or a competence to master, it is important empirical research can find a way to convince the management team to adapt ERM. This research exploits the concept of strategic management, underpinning on a logic that a strategic match of both internal management focus and external environmental condition is crucial for strategy success. Therefore, this study adapts the COSO Enterprise risk management and Balanced Scorecard concepts to develop a framework for studying the enterprise risk management in leveraging the success of strategy and balanced scorecard-based hotel performances.
Quantitative approach is adopted in this study. A questionnaire survey of hotel owners and employees (both manager and non-manager position) is undertaken. The Moreover, the index of item objective congruence (IOC) results of questionnaire items are more than 0.67. SPSS and SEM-based AMOS were used to analyses the data. The accomplishment was based on 384 valid returned participations of the hotels located in Uttaradit and Phitsanulok, Thailand.
The result indicated that enterprise risk management (ERM) significantly affect the success of strategy and hotel performances. Furthermore, this study found that ERM is a perfect mediator between the internal and external environments and strategy success. Besides the theoretical contributions, this research makes use of statistical comparative Analyses of many demographic variables (i.e. position, type of job, number of hotel rooms, service types, and hotel operations) to offer a rich spectrum of practical implications.
Based on the structural equation model (SEM) model tests using Maximum Livelihood (ML) function, it confirms that, as the competitive environment becomes more challenging, the roles of mission clarity and core value communicated to the organizational members, and establishing risk governance system and cultures, become very important and should be aligned. This research extends beyond this fundamental concept, stressing that risk management can function to reduce loss possibility of strategy execution, which leads to SEM confirming ERM as a significant mediator. Besides, this research contributes further to exhibit linkages of both strategy success and ERM to BSC-based performances, which makes the ERM and strategic management more holistic in nature.
Mae Fah Luang University. Learning Resources and Educational Media Center
Address:
CHIANG RAI
Email:
library@mfu.ac.th
Name: Chai Ching Tan,
Role:
Advisor
Created:
2021
Modified:
2021-02-24
Issued:
2021-02-24
วิทยานิพนธ์/Thesis
application/pdf
Thesis HG8051 K168s 2019
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Mae Fah Luang University
©copyrights Mae Fah Luang University
RightsAccess:
ใช้เวลา
0.030597 วินาที
Kanthita Damkam
| Title | Contributor | Type |
|---|---|---|
| Skillful use of enterprise risk management (ERM) in leveraging strategy success and balanced scorecard (BSC) - based hotel performances
มหาวิทยาลัยแม่ฟ้าหลวง Kanthita Damkam | Chai Ching Tan, | วิทยานิพนธ์/Thesis |
| Skillful use of enterprise risk management (ERM) in leveraging strategy success and balanced scorecard (BSC) - based hotel performances
มหาวิทยาลัยแม่ฟ้าหลวง Kanthita Damkam | Narat Hasachoo | วิทยานิพนธ์/Thesis |
Chai Ching Tan,