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Yingqi Han. on brand strategy of Huami Technology Company. Master's Degree(Business Administration). Rangsit University Library. : Rangsit University, 2020.
on brand strategy of Huami Technology Company
华米科技公司的品牌战略管理Research
Name: Yingqi Han
ThaSH:
Huami Technology Company
ThaSH:
Brand name products
-- Marketing
ThaSH:
Branding (Marketing)
Abstract:
With the development and growth of Xiaomi ecological chain, some
enterprises in its ecological chain have also seized a good opportunity for development.
Huami Science and Technology Company, as the first listed company in the ecological
chain, has become a representative which can be used as a reference to the
development of other enterprises. The establishment of the brand is very important to
the development of the company, and the operation of the brand has become an
important part of the production process of the enterprise. Based on the analysis of
PEST, Porter's five forces model, and SWOT, using different tools, this research
investigated the external and internal environment of the enterprise and explored the
current situation of brand development as well as the wearable equipment industry of
Huami Science and Technology Company. In addition, this research put forward
corresponding improvement measures practically significant for Huami Technology
Company to build brand advantages and improve enterprise awareness. The findings
would be beneficial for other developing enterprises in Xiaomi ecological chain and
other similar ecological chain enterprises
Abstract:
随着小米生态链的发展壮大，其生态链内的部分企业也抓住了良好的发展
时机，华米科技公司就作为生态链内的第一家上市公司成为了代表，对其他企
业的发展有一定的借鉴之处。而品牌的建立对公司的发展来说非常重要，品牌
的运营已经成为了企业经营生产过程中的重要组成部分。本文通过PEST分析、
波特五力模型、SWOT分析等工具，对企业所处的外部和内部环境的分析，研究
了华米科技公司的品牌发展现状和可穿戴设备行业情况，并提出了相应的改善
措施，这对于华米科技公司打造品牌优势、提高企业知名度来说，具有很重要
的现实意义。同时对小米生态链内的其他仍旧处在发展中企业，或对其他类似
生态链企业也有一定的借鉴之处。
Rangsit University Library
Address:
Pathumthani
Email:
rattanapornn@rsu.ac.th
Name: Zheng Jiang Bo
Role:
Advisor
Created:
2020
Modified:
2023-11-16
Issued:
2021-02-18
วิทยานิพนธ์/Thesis
application/pdf
chi
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Rangsit University
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0.1047 วินาที
Yingqi Han
| Title | Contributor | Type |
|---|---|---|
| on brand strategy of Huami Technology Company
มหาวิทยาลัยรังสิต Yingqi Han | Zheng Jiang Bo | วิทยานิพนธ์/Thesis |
Zheng Jiang Bo
| Title | Creator | Type and Date Create |
|---|---|---|
| Research on the vehicle routing problem with simultaneous pick-up and delivery with time windows
มหาวิทยาลัยรังสิต Zheng Jiang Bo | Bo Wang | วิทยานิพนธ์/Thesis |
| Research on Yunnan Baiyao s competitive strategy based on the whole industrial Chain
มหาวิทยาลัยรังสิต Zheng Jiang Bo | Fangsheng Chen | วิทยานิพนธ์/Thesis |
| An analysis of Mcdonald s business model based on business ecosystem theory
มหาวิทยาลัยรังสิต Zheng Jiang Bo | Fan Wu | วิทยานิพนธ์/Thesis |
| on brand strategy of Huami Technology Company
มหาวิทยาลัยรังสิต Zheng Jiang Bo | Yingqi Han | วิทยานิพนธ์/Thesis |
| Research on the impact of consumer price perception and family environment on purchase intention
มหาวิทยาลัยรังสิต Zheng Jiang Bo | Qian He | วิทยานิพนธ์/Thesis |
| A study of the purchase cost control problem and optimization scheme of Saint Roba Company
มหาวิทยาลัยรังสิต Zheng Jiang Bo | Lu Chen | วิทยานิพนธ์/Thesis |