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Itsra Watjanasoontorn. Sport marketing mix impact on intention to revisit Buriram. Master's Degree(International Tourism Management ). Burapha University. Library. : Burapha University, 2018.
Sport marketing mix impact on intention to revisit Buriram
Name: Itsra Watjanasoontorn
LCSH:
Marketing
LCSH:
Sport
Abstract:
Sport tourism is a tourism product which a destination can propose to the
market. This is the growing trend of recent tourism industry. The role of sport tourism
have seen many in Europe. Therefore, many countries in Asia also following this
tourism trend to stimulate sport tourism as the destination choice. In the case of
Buriram, Thailand is an example of success strategy to promote the province interest
as sport tourism destination. This research study and examine sport marketing mix
(7Ps) as factor impact domestics tourist intention to revisit, Buriram. The data
collection used primary data that taken by spreading questionnaire to 400 domestics
tourist. The 378 respondents were collected at I-mobile stadium and Buriram Racing
International Circuit (BRIC). The result showed key elements of sport marketing mix;
product, price, place, physical evidence, process, people and promotion mix which
impact on domestics tourist intention to revisit sport tourism in Buriram. There are
only five supported hypotheses (price, place, physical evidence, process and
promotion mix) that can be used to predict domestics tourist intention to revisit. The
contribution of the study will be given due emphasis by sport tourism stakeholders;
tour operators, hotels, restaurants, airlines, and local national government
organizations that involved with tourism especially in Buriram to sustain their tourist
continual visit and the developing of their events and services.
Burapha University. Library
Address:
CHONBURI
Email:
buulibrary@buu.ac.th
Role:
Principal advisor
Name: Parameth Voraseyanont
Role:
Co-advisor
Created:
2018
Modified:
2563-12-25
Issued:
2563-12-25
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
Th 796 It89S
tha
Spatial:
Thai (Northeast)
Spatial:
Buriram
DegreeName: Master of Management
Level: Master's Degree
Descipline: International Tourism Management
Grantor: Burapha University
©copyrights มหาวิทยาลัยบูรพา
RightsAccess:
ใช้เวลา
0.043869 วินาที
Itsra Watjanasoontorn
| Title | Contributor | Type |
|---|---|---|
| Sport marketing mix impact on intention to revisit Buriram
มหาวิทยาลัยบูรพา Itsra Watjanasoontorn | Petcharut Viriyasuebphong Parameth Voraseyanont | วิทยานิพนธ์/Thesis |
Petcharut Viriyasuebphong
Parameth Voraseyanont
| Title | Creator | Type and Date Create |
|---|---|---|
| Sport marketing mix impact on intention to revisit Buriram
มหาวิทยาลัยบูรพา Petcharut Viriyasuebphong;Parameth Voraseyanont | Itsra Watjanasoontorn | วิทยานิพนธ์/Thesis |