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Junyao, Wu. The influnce factors of tourist satisfaction in tourist destination: A case study of Li Jiang City, Yun Nan Province, Chaina. Master's Degree(International Tourism Management ). Burapha University. Library. : Burapha University, 2019.
The influnce factors of tourist satisfaction in tourist destination: A case study of Li Jiang City, Yun Nan Province, Chaina
Name: Junyao, Wu
Abstract:
The purpose of this independent study was to investigate the factors
influencing tourism satisfaction in Lijiang. The study was conducted in a
quantitative and qualitative manner, and the questionnaire was developed as a tool
to collect data from 400 Chinese tourists in Lijiang, Yunnan Province, China.
Analyze data using SPSS programs and descriptive statistics.
The results showed that the majority of the respondents were single men,
aged between 20 and 29, with a bachelor's degree. Most of their average income is
between 2,000 and 5,000 yuan per month. In most cases, Chinese tourists use the
Internet and TV to know about tourist destinations.
Furthermore, Chinese tourists are generally satisfied with Lijiang's
accommodation and catering. Although the overall traffic factor is satisfactory,
there are still some factors showing moderate satisfaction. Visitors are generally
satisfied with the entertainment factors in Lijiang. However, most of the
respondents expressed dissatisfaction with Lijiang's shopping factors. For the result
of hypothesis testing, the accommodation, catering, transportation, and shopping
factors in this study have an impact on Lijiang tourism satisfaction. According to
the research results, there are still many parts that need to be changed to improve
the overall tourism satisfaction of Lijiang tourists and attract more tourists to
Lijiang.
Burapha University. Library
Address:
CHONBURI
Email:
buulibrary@buu.ac.th
Name: Tinikan Sungsuwan
Role:
Principal advisor
Name: Sakchai Setarnawat
Role:
Co-advisor
Created:
2019
Modified:
2020-12-25
Issued:
2020-12-25
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
Th 915.93 Ju95I
eng
Spatial:
China
Spatial:
Yun Nan
DegreeName: Master of Management
Level: Master's Degree
Descipline: International Tourism Management
Grantor: Burapha University
©copyrights Burapha University
RightsAccess:
ใช้เวลา
0.024959 วินาที
Junyao, Wu
| Title | Contributor | Type |
|---|---|---|
| The influnce factors of tourist satisfaction in tourist destination: A case study of Li Jiang City, Yun Nan Province, Chaina
มหาวิทยาลัยบูรพา Junyao, Wu | Tinikan Sungsuwan Sakchai Setarnawat | วิทยานิพนธ์/Thesis |
Tinikan Sungsuwan
Sakchai Setarnawat