Lertporn Parasakul. An Analysis of Improper Behavior of Chinese Tourists to Enhance Cross-cultural Understanding. (). Dhurakij Pundit University. Learning Center and Library.. : , 2019.
An Analysis of Improper Behavior of Chinese Tourists to Enhance Cross-cultural Understanding
Abstract:
The problem of Chinese tourists uncivilized behavior has received much attention in China as it directly affects Chinas national image. This study aimed to examine how the Thai hosts and the Chinese tourists perceive the uncivilized behaviors of other Chinese tourists in terms of frequency of occurrence and level of annoyance. A quantitative approach using factor analysis was conducted, resulting in six categories of tourist misbehavior: (1) lack of public manner; disturbing others by noise or body contact; failure to observe local customs; (2) smoking habit; improper toilet manner; causing environmental damage; (3) practicing habitual norms in a new environment, violating conventional acceptable norms; (4) marginally illegal behaviors; (5) being casual; (6) normal tourist practice. An action grid was developed to illustrate the behaviors across the perceived frequency and the degree of annoyance. Of the six categories of uncivilized behavior, only the first category, lack of public manner; disturbing others by noise or body contact; failure to observe local customs, was found to be frequent and annoying by both the Thai hosts and the Chinese tourists. The governmental authorities, the tourism industry and the host communities should seriously consider this aspect of uncivilized behavior for the benefits of both the hosts and the Chinese tourists.
Dhurakij Pundit University. Learning Center and Library.