แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Krisada Chienwattanasook. Factors of the service marketing mix and after-sales service quality. (). Burapha University. Library. : , 2020.
Factors of the service marketing mix and after-sales service quality
Name: Amnart Boriphonmongkol
Name: Krisada Chienwattanasook
keyword:
After-sale service
LCSH:
Customer services
LCSH:
Marketing
Abstract:
This research aims to study the service marketing mix and after-sales service quality factors that affect repurchasing decisions of industrial vacuum cleaner products. Samples used in this study consisted of 307 customers who only used industrial vacuum cleaner products from a company that trades the industrial cleaning machines. The questionnaire was used as a research instrument. Multiple regression analysis was used for hypothesis testing. The results of the study indicated that service marketing mix factors (7Ps) in terms of physical evidence, people, process, and price affect the repurchasing decision of the industrial vacuum cleaner products. Also, the after-sales service quality factors in terms of empathy, assurance, and reliability affect the repurchasing decisions of industrial vacuum cleaner products at the statistical significance level of 0.05.
Burapha University. Library
Address:
CHONBURI
Email:
buulibrary@buu.ac.th
Created:
2020
Modified:
2020-12-02
Issued:
2020-12-02
บทความ/Article
application/pdf
ISBN:
1686-7165
BibliograpyCitation :
Journal of global business review. Vol 22, No 1 (Jan.-Jun. 2020), p. 1-10
eng
©copyrights Burapha University
RightsAccess:
ใช้เวลา
0.024782 วินาที
Amnart Boriphonmongkol
| Title | Contributor | Type |
|---|---|---|
| Factors of the service marketing mix and after-sales service quality
มหาวิทยาลัยบูรพา Amnart Boriphonmongkol;Krisada Chienwattanasook | บทความ/Article |
Krisada Chienwattanasook
| Title | Contributor | Type |
|---|---|---|
| Influence of motivation according to ERG theory and employee commitment to work-performance: A case study of One Toy Car Manufacturing Company in Pathum Thani Province
มหาวิทยาลัยบูรพา Nantana Jongdee;Krisada Chienwattanasook | บทความ/Article | |
| The development guidelines for working efficiency of ASEAN employees
มหาวิทยาลัยบูรพา Krisada Chienwattanasook;Boontharika Wongwanich | บทความ/Article | |
| Marketing communication advancement approaches on social media for universities in Pathum Thani
มหาวิทยาลัยบูรพา Adisorn Chaysang;Krisada Chienwattanasook | บทความ/Article | |
| Application of motivation theory to build team dynamics: The selection of the need-to-achieve theory
มหาวิทยาลัยบูรพา Suraporn Onputtha;Krisada Chienwattanasook | บทความ/Article | |
| Factors of the service marketing mix and after-sales service quality
มหาวิทยาลัยบูรพา Amnart Boriphonmongkol;Krisada Chienwattanasook | บทความ/Article |