Abstract:
The main objective of this study was to design a 2D animation to promote tourism in Doi Luang Chiang Dao. In this study, the researcher studied 2D animations which used real locations as references in the scene design as well as researched the information about the environment in Doi Luang Chiang Dao. This project was initiated as some tourists were found to be inspired by the places they had experienced from movie scenes. Thus, the researcher decided to create a 2D animation about Doi Luang Chiang Dao. Doi Luang Chiang Dao was selected because it was a unique place with beautiful mountain ridges, and its nature was also evergreen throughout the year. In addition, the sky above Doi Luang Chiang Doi was so clear that the Milky Way could easily be seen at night. After the animation was created, a group of people were asked to watch it and answer the questionnaire to investigate their perspectives towards the animation. It was found that they understood the story and became more interested in Doi Luang Chiang Dao. According to the audiences opinion, it was a good animation, and they were satisfied with the use of animation techniques