Abstract:
To analyze and synthesize the concepts of alternative economics, to investigate the state of education management, curriculum and instruction of economics at the undergraduate level, to analyze the characteristics and application of sufficiency economy to the present social situations and to present the guidelines for curriculum reform of Bachelors Degree in economics to align with sufficiency economy. The research methodology included descriptive research and Ethnographic Delphi Futures research. The data collection was conducted from documents, interviews, questionnaire and the EDFR technique. The research samples comprised administrators and instructors in charge of the curriculum of economics at the undergraduate level, administrators of business organizations who got involved in the case study of the application of sufficiency economy, executives in public and private sectors, and experts in economics and education. The research findings revealed that 1. The concepts of sufficiency economy, Buddhist economics, humanistic economics, and community economy have three characteristics of sufficiency: moderation, reasonableness, and good self-immunity; and two conditions of sufficiency : knowledge and morals. These beliefs are to lead to sustainable development. 2 It was found that sufficiency economy was introduced as a course in general education and electives for students of Bachelors Degree in economics. 3. An application of sufficiency economy in current social situation was classified into four categories : economy, society, environment, and spiritual foundation. These must be equally develop concurrently. 4. The guidelines for the curriculum reform of Bachelors Degree in economics to align with sufficiency economy consisted of 1) the principles and concepts of reform 2) the policy on reform which include three major components : the national policy, the policy of the organizations concerned and the policy of educational institutions 3) approaches to instruction consist of philosophy, goals and objectives of the curriculum, the curriculum structure and courses including teaching and learning activities 4) approaches to education management, administration and academic management in educational institutions.