Compliance of good governance principles affecting service quality of phoetang subdistrict administrative organization, Bang Sai district, Phra Nakhon Si Ayutthaya province
Abstract:
This research aimed to study the levels of practicing the Good Governance Principles, the levels of service quality, and the levels of practicing the Good Governance Principles affecting the service quality of the Phoetang Subdistrict Administrative Organization, Bang sai District, Phra Nakhon Si Ayutthaya Province. The populations of this research included 2,902 citizens whose ages were 18 years old or above and who live in the area of Phoetang Subdistrict Administrative Organization, Bang sai District, Phra Nakhon Si Ayutthaya Province. The samples were 340 citizens derived from Krejcie and Morgan calculation. The sampling technique was is Multi-Stage Sampling comprising of Proportionate Random Sampling and Simple Random Sampling. The researching instrument used was questionnaire with 0.836 reliability value. The statistics applied in analyzing the data were average and standard deviation. The hypothesis was tested by Multiple Regression Analysis. The results of this research found as follows:1) Generally, the levels of practicing the Good Governance Principles of the Phoetang Subdistrict Service Organization, Bang sai District, Phra Nakhon Si Ayutthaya Province, were at a high level ( = 3.72, S.D. = 0.42). As for each aspect, it found out that the aspect with the highest average was Responsibility, and followed by Participation and Worthiness with their equal averages, Transparency, Morality, and Legal Justice, respectively.2) The levels of service quality of the Potang Subdistrict Administrative Organization, Bang sai District, Phra Nakhon Si Ayutthaya Province, overall, were at a high level ( = 3.72, S.D. = 0.52). As for each aspect, it found out that the aspect with the highest average was the Concreteness of Administration, and followed by Confidence on the populations, Response to the populations, Knowledge of understanding on the populations, and Reliability respectively.3) Testing the hypothesis, it found out that the practice following the Good Governance Principles affected the service quality of the Phoetang Subdistrict Administrative Organization, Bang sai District, Phra Nakhon Si Ayutthaya Province. The forecast accuracy variable was 43 percent (R2 = .430). In addition, the Good Governance and Legal Justice affected the service quality of the Phoetang Subdistrict Administrative Organization, Bang sai District, Phra Nakhon Si Ayutthaya Province the most at (β = .247), and followed by Responsibility, Participation, and Morality, respectively. As for the aspects of Transparency and Worthiness, they did not significantly affect the service quality of the Phoetang Subdistrict Administrative Organization, Bang sai District, Phra Nakhon Si Ayutthaya Province, at the level of .05.