Abstract:
The purpose of this study were 1) to study pro-environmental behavior of undergraduate students 2) to examine a causal relation model of pro-environmental behavior of undergraduate students of Public Universities in Bangkok. The sample consisted of 446 undergraduate students. The data were collected using questionnaires. Data were analyzed by utilizing descriptive statistics and Structural Equation Models. The results showed that 1) the total of undergraduate students' pro-environmental behavior was at a high level. 2) The proposed model was modified to fit the empirical data. There was direct effect of attitude toward pro-environmental behavior on pro-environment behavioral intention, however, there was no direct effect of attitude toward pro-environmental behavior on pro-environment behavior. Self-efficacy for pro-environmental behavior had direct effect on pro-environment behavioral intention and pro-environment behavior. For personal value, it had direct effect on pro-environment behavioral intention but it had no direct effect on pro-environmental behavior. Moreover, personal value had indirect effect on pro-environmental behavior through self-efficacy for pro-environmental behavior and pro-environment behavioral intention. In addition, pro-environment behavioral intention had direct effect on pro-environment behavior.