Abstract:
The objectives of this research were: 1) to study the service quality level of the Information Technology Center at Phuket Rajabhat University as perceived by the service recipients, 2) to study the service behaviors of the Information Technology Center at Phuket Rajabhat University and, 3) to study the guidelines for developing the service quality provided by the Information Technology Center at Phuket Rajabhat University. This research involved quantitative methods with a population of 368 service recipients of the Information Technology Center at Phuket Rajabhat University. The research instrument was a questionnaire. The data were analyzed using statistics: frequencies, percentages, means, and standard deviations. The research also used qualitative research consisting of interviewing the information technology specialists. This research found that:
1) The overview service quality level of the Information Technology Center at Phuket Rajabhat University was moderate with a mean of 3.17. Considering each aspect, findings indicated that the service providing level was moderate ( = 3.20), the service quality level was moderate ( = 3.19), and the places and facilities level was moderate ( = 3.11).
2) In the case of the service behaviors of the Information Technology Center at Phuket Rajabhat University, the results showed that there were 149 persons who requested computer room service (40.49 %), 160 persons who connected the internet through smart phones (43.48 %), 152 persons who requested service at the Information Technology Center 1-2 times per month (41.30 %), 160 persons who requested service the most number of times during 8.00 am. to 11.59 am. (43.48 %), and 103 persons had the problem of the low speed internet connection (27.99 %)
3) The guidelines for developing the service quality provided by the Information Technology Center at Phuket Rajabhat University indicated that the service provided should be the inclusive, have speed stability, and provide central database for data retrieval. In the case of the service providers, the personnel should be service minded, respond to the problems cleverly, learn and improve their skills in order to be information technology specialists. In the case of places and facilities, the university should revise and expand the wireless zone inclusively around the university. In the case of the service quality, a proactive survey, risk analysis, planning, problem solving, and collaboration with external organizations for budget support should be provided.