Abstract:
The aims of this research are to explore the discursive practices and to examine the fundamental ideology in justifying and giving meaning to the idea of community regarding the Sam Phraeng community which is viewed differently by the Crown Property Bureau (CPB) as landlord and Sam Phraeng community members as tenant. This study follows the research pattern as presented in the Phraeng Model, a sustainable community development model. A qualitative research approach is employed as a main methodology. This research also firmly followed the guidelines of Mahidol University research ethics procedure. The research found that in the CPBs perspectives, this community is (1) a potential area for businesses, (2) an area where middle to low-income people live and who are in need of improving their quality of life, (3) a shared-benefit area for the public, (4) a cultural heritage and preservation area, and (5) a prominent area of Bangkok, Thailand which is incorporated in the policies of the Royal Thai Monarchy. According to the Sam Phraeng community members views, they define meanings of the community into two ways: (1) an area of importance and value with many historical sites and community meanings, and (2) a place where there are pleasant community livelihoods. Although there are some different perspectives between both the CPB and community members, they still have many shared common objectives. To achieve those common goals, the Phraeng Model is presented as an approach for planning. This model requires development in 4 dimensions: community for commerce, green community, residential community, and community for preservation and learning. The model suggests that both parties must continually participate in peaceful discussion in order to consider problems and collaborate in developing of the Sam Phraeng community."