Abstract:
The purpose of this study was to investigate the behavior of undergraduate students towards coastal resource conservation in the Eastern Seaboard area of Thailand. Conservation attitudes, awareness, and understanding of coastal resource issues were used as the important factors affecting on their conservation behavior. The questionnaire was used as a tool to collect data from 800 questionnaire respondents. Data were analyzed by descriptive statistics, expressed in percentages. The inferential statistics were used to test the hypotheses by factor analysis and the correlation between conservative factors of the undergraduate students on the coastal resource conservation behavior by the multiple regression analysis at the significant level of 0.05. The study findings revealed that: (1) there was no difference in the students' behavior in coastal resource conservation regardless of sex, class levels and department of study. (2) The coastal resource conservation behavior of the students was positively correlated with conservation factors such as knowledge of coastal resource conservation, receiving information from the mass media and specialized media, as well as attitudes and awareness of coastal resource conservation of the students.