Abstract:
The purposes of this research were 1) to develop of project-based learning model using synectics technique via cloud technology to enhance creativity and innovation, 2) to evaluate the validity of learning model, and 3) to study the effect of using learning model. The research design was developmental research divided into 3 phases as 1) model development phase, 2) model validation phase, and 3) model use phase. The 15 samples were the students who registered a course ETM 344 Advanced Photography for Advertising in semester 1 of the academic year 2014, King Mongkut's University of Technology Thonburi (KMUTT), Bangkok, Thailand derived from simple random sampling. The experiment was conducted 12 weeks. The data was statistically analyzed by mean and standard deviation. The research results were as follows 1) a developed learning model found that comprises of 5 components; 1. Instructor and Learners 2. Learning Tasks 3. Cognitive Tools 4. Learning Resources and 5. Communication Channels. Learning steps of learning model comprises of 6 steps; 1. Preparation and Practice 2. Inspiration and Challenge 3. Designing Topic and Planning 4. Generating New Ideas 5. Prototyping and Testing and 6. Reporting and Presenting 2) The evaluation of validity of learning model which validity from an examination of experts found that the validity of learning model was acceptable (IOC=1.00) 3) The effect of using learning model found that enhancing learning outcomes of the students in creativity skill of students at a very good level, the innovation skill of students at a very good level, and the students expressed a high level of satisfaction towards a development of learning model.