Abstract:
The objectives of this research were to study the individual factors that affect service quality toward insured person at Phatara-Thonburi Hospital, Klong Luang District, Pathum Thani Province, to study the level of service quality given to insured Person and to compare the level of service quality given in the outpatient department according to individual factors. The sample for this study consisted of 386 person who have insurance and were treated at Phatara-Thonburi Hospital, Klong Luang District, Pathum Thani Province. The instrument for this study was a questionnaire with a rating scale. Data analysis was done by statistical functions namely percentage, arithmetic mean, and standard deviation and the hypothesis tests were done by t-test, F-test and LSD (Least Significant Difference) with a 0.05 level of significance. The research results were as follows: 1) The demographic characteristics showed that most of the sample were women aged between 26 and 35 who graduated with a bachelor degree were single and had an income of 15,000 - 20,000 baht per month. They also visited the hospital once months on average mainly using the service department medicine. 2) The assessment of the level of service quality for insured person at Phatara-Thonburi hospital, Klong Luang district, Phathum Thani Province showed that overall, the level was at the highest level ( = 4.22, S.D. = 0.34). considering individual aspects, the results showed that reliability had the highest average When considering individual aspects, the results showed that reliability had the highest average ( = 4.38, S.D. = 0.37), trust had the lowest one ( = 3.98, S.D. = 0.26) 3) The level of service quality provided to the outpatients of Phatara-Thonburi Hospital, Klong Luang District, Phathum Thani Province was compared using the different personal factors: gender, age, of education, marital status, income and occupation. The results revealed that gender and income did not produce any difference in the opinions regarding the service quality of the outpatient department of Phatara-Thonburi Hospital, Klong Luang District, Phathum Thani Province at the level of significance of 0.05. On the other hand, age, level of education, marital status and occupation all produced significant differences of opinion as pertaining to the service quality.